MLA Australia contacted AirSwing Media and the brief was simple. Convey to the Middle East why Australia is the leader in the world for quality of lamb and traceability. Middle Eastern Masterchef Tariq Ibrahim came out to Australia to show all his countrymen how good and why they should all eat Australia lamb. AirSwing media produced, filmed,and edited this campaign from start to finish and the videos were viewed over 100,000 times in the Middle East.

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